Meet the team
Built by people who learned the industry from the inside.
Blake Pickell
Founding Member
Blake spent five years at GoodRx through its IPO — ultimately VP of Business Solutions, building the products that brought drug-price transparency to millions of consumers and to funded health plans — and later led product at BuzzRx. A U.S. Air Force Academy graduate and former Air Force officer, he has led engineering, product, and operations teams from ten people to 250. At RxDune he leads our technology and AI build, bringing an operator's lens to how the platform is designed, shipped, and run.
Lukas Fisher
Founding Member
Luke spent nearly seven years at GoodRx, ultimately as VP of Account Management, Sales & Strategy — owning the national PBM partnerships that drove the majority of the company's revenue, and learning the economics of the industry's biggest players from the inside. Before that he advised Fortune 500 and healthcare clients at EY and served as a U.S. Air Force acquisitions officer on multibillion-dollar space programs. At RxDune he leads the design of our operations and commercial development.
The mission
Give the smallest employers and their members the lowest true cost of every prescription — with the visibility and service only large groups have had — by routing every script to its best channel and keeping our incentives aligned with theirs, always.
Why now
Three shifts, pulling the same way.
Channels specialized.
Pharmacy channels now publish real-time prices, and each has optimized so hard for its niche that none wins outside it. The winning move stopped being "negotiate a better price" and became "route to the right channel every time."
AI made the operating layer real.
Adjudication, prior auth, formulary management, and audit-ready reporting are criteria-driven, document-heavy workflows — exactly what agentic systems just became production-ready to run.
Regulation is pulling the same way.
Washington is forcing PBM compensation away from drug prices and rebates toward disclosed fees and pass-through. Incumbents are scrambling to comply. We were built this way.